About Carbassador
Our Story
Carbassador is a new customer and carbassador programme developed and launched in 2025 by Nils Petter Gill, Leif Madsberg and Kjell-Arne Wold for the Gill Group, which represents the MG and Subaru car brands.
Our experience is that satisfied car owners are the best carbassadors, and we wanted to launch a unique digital solution where you, as someone considering buying a new MG or Subaru, can easily engage in dialogue with actual owners of the car model you are considering buying, ask questions and get answers to everything you might be wondering about.
There is no one better to answer these questions, and many more, than the owner of the car!
Mission
At Carbassador, our goal is to create authentic connections between car owners and potential buyers. We believe that honest feedback from everyday real-world use is invaluable in the evaluation process for a new buyer, and we are committed to facilitating these conversations while rewarding passionate car owners for sharing their experiences..
Values
- Authenticity: We promote honest, unfiltered feedback about car ownership.
- Transparency: We are committed to openness, providing clear insights into our operations and user data handling to build trust.
- Community: We build meaningful connections between car enthusiasts.